Intervention Workshops

Attendance

Attendance of the intervention workshops was generally high and got better for each workshop. Attendance of all the treatment group respondents was at 65% during the (1st?) workshop and climbed to 78% during the (last?) one.

While male attendance was relatively steady, between 71% and 80% during all 3 interviews, female attendance during the first workshop was pretty low but quickly rose to higher levels. Only 56% of women from the treatment group attended the (1st?) workshop, but for the subsequent workshops female attendance rose to 67% and 75% respectively.

Passing on lessons from the workshops

Of those treatment group respondents that attended the workshops, a considerable percentage (61%) said after the (1st?) workshop that they had taught other people what they had learned. The percentage of male respondents was considerably higher than the female's: 65% versus 56%.

After the (2nd?) workshop there was a big drop in respondents that passed on lessons learned from the workshop: the percentage for all treatment group respondents dropped to 44%. The drop was biggest among the male respondents, from 65% to 42%. Female respondents that shared lessons from the workshop dropped from 56% to 48%.

During the interviews following the intervention workshops, the participating respondents where asked what they had learned from the workshops. Not all respondents could recall but the vast majority did articulate what they had taken away from each workshop. Their answers could be coded roughly in some 25 topics. For every workshop one or several topics stood out, in the number of times they were mentioned. 

What respondents say they learned from the Intervention Workshops

Asked about what expectations had not been met during the intervention workshops, most respondents could not anything specific. Among respondents that could answer with specifics, most answers referred to general knowledge about smartphones, the internet and technology. 

What respondents felt missing from the Intervention Workshops

The same question was asked during multiple interviews, after each workshop. There were only slight differences in the answers from the different interviews. The respondents were most specific during interview DSO 4, when in particular female respondents mentioned they had wanted to learn more about apps and about smartphones, technology or the internet. 

What respondents want to learn

Smartphones/Technology

When asked what they would want to learn about their phone or technology in general most respondents answers referred to phone use in general. Answers that were coded as "Phone use" included references to finding and changing phone settings, how to repair a phone, and how to track data usage on a phone. 

Answers that referred to apps were the second-most common. Most of these answers expressed a desire to learn more about apps and how to use them in general or how to track how much data apps use.

How to learn about your phone

Respondents tend to learn how to use their phone either from their direct social circle or by themselves. "Friends or family" is the most common answer among both groups (treatment and control) and genders. A considerable number is self-reliant when figuring out their phone: around 30% of all respondents said they either learned "by myself" or from the "internet".

How to discover new products and services

Respondents learn about new products and services from a wide variety of sources. When asked to name a top 3 of sources, the respondents together provided 13 different sources, from social media to road shows and community centers. Social media was the most common answer, followed by TV (ads and promotions) and friends and family.

Using the full potential of your smartphone

Treatment group respondents were more outspokenly confident than the control group in using their phone's full potential. 75% of the treatment group (63 respondents) agreed with the statement, versus just over 50% for the control group (41 respondents).

An almost identical difference exists between the male and female respondents. Male respondents agreed in higher numbers (62 respondents) and percentage (72%) than female respondents, with 42 respondents, or 57%.

Skills to use all the apps on my phone

Overall, the more specific question about using apps got less confident answers from the respondents. While 104 respondents in total (65%) stated they were confident in using their smartphone to its full potential, when asked about their confidence in using all the apps on their phone this dropped to 94 respondents, or 58%.

Treatment group respondents were more outspokenly confident than the control group in their skills to use their phone's apps. 64% of the treatment group (54 respondents) agreed with the statement, versus just over 50% for the control group (40 respondents).

An almost identical difference exists between the male and female respondents. Male respondents agreed in higher numbers (54 respondents) and percentage (63%) than female respondents, with 40 respondents, or 57%.